Opening up Web Applications Thanks to Scalability

As the Internet is becoming a destination of choice for more and more individuals and businesses, and is accessed increasingly frequently from a wide range of devices, not only desktops and laptops, software developers who create web applications for websites run into the problem of rising workloads. Programs designed with a million users a week in mind […]

Real-Time Bid Advertising (RTB) a Potential Game-Changer?

Real-time bid advertising is a new technology that promises to change industry standard measures for selling display ads on websites. The norm for advertisers has long been buying impressions in bulk (on a cost-per-thousand basis) and in advance due to technological barriers that promoted static media buy systems. One negative consequence was that it was difficult […]