The road map to designing a good API

Even though a lot of developers and coders do not see themselves as creators of APIs (application programming interfaces), in actual practice most of them do deal with this issue in their web design work. Internet applications are increasingly modular in their structure, which means that you typically do not start developing new solutions from […]

Opening up Web Applications Thanks to Scalability

As the Internet is becoming a destination of choice for more and more individuals and businesses, and is accessed increasingly frequently from a wide range of devices, not only desktops and laptops, software developers who create web applications for websites run into the problem of rising workloads. Programs designed with a million users a week in mind […]

Real-Time Bid Advertising (RTB) a Potential Game-Changer?

Real-time bid advertising is a new technology that promises to change industry standard measures for selling display ads on websites. The norm for advertisers has long been buying impressions in bulk (on a cost-per-thousand basis) and in advance due to technological barriers that promoted static media buy systems. One negative consequence was that it was difficult […]